Warner expands into Bollywood music through strategic partnership with India’s Jjust Music – Music Enterprise Worldwide

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Warner Music India has entered right into a strategic partnership with India’s Jjust Music, marking the key’s first foray into what it calls “marquee” Bollywood releases.

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Their first joint launch can be an English language pop observe from Tiger Shroff, the actor, martial artist and dancer recognized for his roles in widespread Hindi movies.

The businesses say that the purpose fo the partnership is to “create the subsequent era of Indian music stars”, and that Jjust Music’s artists will “profit from being plugged into” Warner Music’s world community.

Jjust Music was launched in 2019 by actor, movie producer and entrepreneur Jackky Bhangnani.

The corporate produces each Bollywood songs and non-film tracks throughout a variety of genres.

Since launching in 2020, Warner Music India has signed of celebrity artists like Diljit Dosanjh, Armaan Malik and Darshan Raval domestically.

In October WMG stepped up its presence available in the market by signing a distribution cope with Bollywood music firm, Ideas Music.

Different current offers signed by Warner Music India embody an exclusive distribution agreement with Punjabi music content material consortium and aggregator Sky Digital India in January 2021.

“I’m thrilled to deliver to life my imaginative and prescient for Indian music by means of this distinctive collaboration with Warner Music India.”

Jackky Bhagnani

Jackky Bhagnani stated: “Jjust Music emerged from an ambition to create pathbreaking music and supply impartial Indian artists with a platform, whereas supporting them with our expertise, experience and assets.

“I’m thrilled to deliver to life my imaginative and prescient for Indian music by means of this distinctive collaboration with Warner Music India.

“Giving Indian music and artists the identical publicity, assist and alternatives as worldwide music, this collaboration will solely increase the boldness of our artists and improve the standard of their music.”

“We’re desperate to get into the Bollywood scene, however simply as motivated to offer a platform to gifted and fascinating artists performing non-film music.”

Jay Mehta, Warner Music India

Jay Mehta, Managing Director, Warner Music India and SAARC, stated: “We’re completely delighted to accomplice with Jackky Bhagnani and Jjust Music. This collaboration will assist us add worth to our artists’ careers by providing assist in an enormous vary of areas from reside reveals to model partnerships.

“We’re desperate to get into the Bollywood scene, however simply as motivated to offer a platform to gifted and fascinating artists performing non-film music.”

“This deal will see Jjust’s artists profit from our world community whereas Warner Music makes its Bollywood debut.”

Alfonso Perez-Soto, Warner Recorded Music

Alfonso Perez-Soto, President, Rising Markets, Warner Recorded Music, added: “Jackky has a introduced power, enthusiasm and entrepreneurial flare to the Indian music market and he’s simply the kind of particular person we like to work with.

“This deal will see Jjust’s artists profit from our world community whereas Warner Music makes its Bollywood debut. It’s an thrilling second for us and we hope additionally for these many Indian artists who need a spot on the worldwide stage.Music Enterprise Worldwide

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