John Morgan: The journalist’s private model


John Morgan, generally heard asking the primary questions at UFC Press Conferences, is a number one journalist character within the MMA neighborhood. He’s bought many accolades to brag about his credibility, together with 2009 seeing him win MMA Journalist of the 12 months alongside receiving consecutive nominations throughout 2010-2019. John is a contributor to MMA Junkie, editor-in-chief for, and the host of the MMA roadshow. This weblog will break down how John utilises his private model, and his content material streams amplify his tone of voice.  

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MMA Junkie

MMA Junkie has grown into a worldwide hub of MMA information, predominantly specializing in updates throughout the UFC. Typical content material entails information, interviews, movies and stay blogs throughout the MMA panorama. MMA Junkie presently acquires over 2.5m social media followers and 253k+ YouTube subscribers; its credibility shines by way of social media by way of a number of journalists referring to MMA Junkie continuously when recent information is coming from the game.

Regardless of it being a information platform, MMA Junkie has turn out to be a channel the place MMA followers should purchase tickets for MMA-related occasions, together with occasional struggle nights, on line casino nights, visitor appearances, and many others. It’s an amazing alternative to open a monetisation stream, though it’s greater than that for the channel. It’s an opportunity to construct a greater understanding of MMA Junkie followers and customers by way of third-party knowledge assortment. There are a lot of possibilities to capitalise additional visitors by way of this initiative, similar to providing followers shopping for tickets to obtain reductions from their subscribers of MMA Junkie newsletters and even providing prize attracts for these following MMA Junkie on specific social media platforms.

Being a recognised contributor for this platform, John has enhanced the model to outperform its objective. Because of this, for upcoming journalists, when constructing an viewers, it’s vital to consider how your model can pivot just like MMA Junkie to maintain your viewers monetizable.

John is the editor-in-chief of, one other platform that oversees the most recent information throughout MMA. Except for normal information, the web site has a followers discussion board web page that permits MMA supporters to work together with one another underneath the model. Information pages providing boards is an efficient alternative to construct fan engagement by way of supporters discussing varied subjects by way of your model. It might probably additionally strengthen your on-line neighborhood and relationships followers have with journalists contributing to the platform.

MMA Street Present

The MMA Street Present is a podcast the place John shares his views on the MMA panorama, reasonably than reporting from a non-bias standpoint. Ariel Helwani, Josh Cohen, Din Thomas, The Schmo, Helen Yee and extra even have their very own podcasts to precise their views, proving an efficient alternative to construct fan engagement.

Up to now, John contributing for MMA Junkie is what he’s most generally recognised for; is a challenge the place he’s bought an opportunity of constructing a stable on-line neighborhood, and the MMA Street Present permits his followers to make private connections with John not as a journalist, however as a fan.


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