COVID-19: Asia Pacific sees drop in bottled water gross sales


[MANILA] Measures to comprise the unfold of COVID-19 brought about a decline within the gross sales of bottled water throughout the Asia Pacific area throughout 2020, based on a research by the worldwide market analysis agency, Euromonitor Worldwide.

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The area has traditionally accounted for the biggest share of bottled water gross sales, pushed by rising well being and wellness consciousness and a scarcity of entry to protected water, Euromonitor mentioned in a report.  However laborious lockdowns, together with social distancing and residential isolation drastically decreased gross sales.

Lockdown restrictions imposed by the Philippine authorities, among the many longest lockdowns on this planet, decreased bottled water gross sales within the archipelagic nation by round 5 per cent to 2,712.4 million litres in 2020, versus the two,869.3 million litres recorded within the earlier 12 months.

“The primary issue contributing to the general gross sales decline seen within the class through the 12 months was the unavailability of on-trade shops because of the shutdown of your entire Philippine hospitality business to on-trade prospects all through the preliminary lockdown interval,” Euromonitor said.

Because the pandemic pummelled the economic system, main water concessionaire Manila Water resorted to permanently shuttering its ‘Wholesome Household’ bottled water enterprise unit, citing “recurring losses and the lack to financially maintain enterprise operations”.

When the Philippine authorities eased quarantine restrictions in 2021, bottled water consumption rose by 5 per cent to 2,846 million litres, based on Euromonitor.


Entry to scrub consuming water is essential to surviving the pandemic as a result of staying hydrated will assist folks keep away from contracting different illnesses counted as comorbidities, mentioned Bonifacio Magtibay, a WHO technical officer for environmental and occupational well being.

“If [drinking] water is insufficient, this can result in dehydration. [The] presence of illnesses aside from COVID-19 shall be counted as comorbidity that may complicate the well being of the individuals with COVID-19,” he informed SciDev.Internet.

Till the early Nineteen Nineties Filipinos relied on consuming water from the faucet however that modified as customers began to watch deteriorating water high quality, Magtibay mentioned. “Bottled water and water refilling stations mushroomed to handle the lack of confidence in piped water programs.”

Sooner or later, it could be attainable to return to the outdated apply supplied water high quality passes the nationwide requirements for consuming water high quality, Magtibay mentioned.

In India, bottled water which was quickly gaining in recognition during the last decade, noticed dramatic decline in gross sales as a result of pandemic-related gross sales lockdowns in 2020. The pandemic has dealt a extreme blow to packaged consuming water firms, that are extremely depending on places of work, airways and the lodges, eating places and catering sector for about 50 per cent of gross sales, according to the official Trade Promotion Council of India.

Nonetheless, based on the Council, the Indian market is predicted to succeed in US$ 60.06 billion by the tip of 2023, from its worth in 2018 of US$ 24.1 billion. That is owing to a variety of gross sales methods developed by the enterprise, together with direct deliveries to houses.

Responding to the demand for dwelling deliveries created by the pandemic, Bisleri Worldwide, India’s main bottled water agency, created [email protected], a smartphone utility that permits customers to have packaged water delivered to their door inside 24 hours. The service is at the moment out there in 26 cities, based on the company’s website.

Indonesia, one other massive and rising marketplace for packaged water within the Asia Pacific area, consumed 15.7 billion litres of bottled water in 2019.

The UN has made it a priority to make sure entry to scrub water and sanitation for all. In its World Water Improvement report this 12 months, the UN mentioned the Asia Pacific area has the bottom water availability per capita on this planet, with the area being dwelling to 60 per cent of the world’s inhabitants however solely 36 per cent of the water assets.

“Along with the low ranges of per capita water availability, excessive ranges of water air pollution are noticed within the area, with greater than 80 per cent of the wastewater generated within the area’s creating international locations not being handled,” the UN report mentioned.

Reaching international entry to protected consuming water, sanitation and hygiene in 140 low- and middle-income international locations would require a complete funding of US$1.7 trillion or US$114 billion per 12 months from 2016 to 2030, the UN mentioned, citing a World Financial institution report.

Plastic air pollution

Bottled water, is handy and comparatively cheap, however usually is available in plastic packaging which is mostly derived from supplies produced from fossil fuels, the protected and clear disposal of which is a rising concern.

In 2017, plastic bottles produced by beverage firms emerged as probably the most commonly-found plastic in seashore clean-ups in 2017, making them main sources of marine air pollution, non-profit conservation group Oceana mentioned in a report printed final 12 months.

PET (polyethylene terephthalate) bottles offered worldwide comprise principally water and carbonated comfortable drinks, based on the organisation. These two drinks teams account for almost all (69 per cent) of world PET bottle gross sales.

Oceana described the Philippines as a nation “combating plastic air pollution”, with 80 per cent of its plastic waste mismanaged and 21 per cent ending up in oceans.

This piece was produced by SciDev.Internet’s Asia & Pacific desk.


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