Wow! We formally launched Forrester’s World Expertise Awards on April 27, and we have now already acquired tons of curiosity from companies throughout the globe! Thrilling! Over the previous couple of weeks, I’ve addressed questions from a few of these organizations, and I wished to summarize the important thing solutions beneath.
What are these awards about? There’s a couple of vital issues to consider:
- That is about buyer obsession and future health. These awards will acknowledge the know-how organizations and their leaders which might be placing the shopper on the heart of their management, technique, and operations. These leaders and their groups assist their complete companies change into adaptive, inventive, and resilient — what Forrester calls future match.
- That is about capabilities, not initiatives. This isn’t one other digital transformation award. These awards will rejoice know-how organizations which have constructed know-how capabilities — throughout individuals, practices, platforms, and companions — that assist their agency change into extra customer-obsessed, with adaptivity, creativity, and resilience.
Which award class must you select? There are two award classes:
- Forrester’s Expertise Technique Impression Award. Select this award class when you’ve got developed an enterprisewide know-how technique that places the shopper on the heart of your agency’s working mannequin. Your high-performing IT working mannequin leverages a steady, iterative, and built-in strategy-to-value supply course of, linking enterprise goals by means of enterprise capabilities with end-to-end worth streams. And you’ve got developed a mastery at leveraging (at scale) fashionable know-how platforms, adaptive enterprise and know-how practices, and co-innovation companions.
- Forrester’s Enterprise Structure Award. Select this award class when you’ve got developed an outcome-driven enterprise structure functionality that drives materials contribution to your agency turning into extra adaptive, inventive, and resilient, finally enhancing enterprise outcomes.
What’s in it for my group?
- Recognition. This can be a nice technique to acknowledge the contributions that your group has made to the success of your organization in delivering for purchasers. You must examine the award as each a framing to your technique and as a North Star for its execution.
- Participation in Forrester’s Expertise & Innovation occasions. We’ll announce the winners throughout the next occasions:
- , September 29–30, each in Austin and as a digital expertise
- , October 13–14, each in London and as a digital expertise
- , November 15–16, each in Sydney and as a digital expertise
- Case research. Primarily based in your agency’s authorization, Forrester analysts will work with the laureates to put in writing in-depth case research about your future match know-how technique and associated outcomes.