Decoding Social Media Success.
The advantage of social media marketing is that it is a common fun and exciting strategy to use. You are able to connect with other people you may not have met without social media. You get to know these people and eventually create relationships that go beyond business but that include intimacy and friendship. You do your MLM business well while you are coloring your life through social media marketing.
As mentioned above, social media marketing is the least expensive way you can grow and develop your MLM business. Using it will not cost much for you because it is usually paid for every click, if not free. Posts and comments from satisfied customers and laid back members greatly increase your credibility and improve your business. This is free and is usually done orally. PPC ads displayed on social media only affect targeted traffic because Facebook and other sites only send ads for your business to the profiles of those who have a genuine interest in it, as stated in their information and see through their likes.
Social media marketing also applies to traffic to your website or blog, which may have the effect of lead generation. Users tend to trust any information posted by a social networking site or social media platform because they view it as a trusted source in the end. As such, they are reluctant to visit your blog or website and will trust you and your business more as you are supported by the social media platform.
Another important advantage of social media marketing is that it is able to provide much-needed customer support. You are always in touch with existing customers and you can answer the question of curiosity guidelines. You can do this without spending a lot of money, and not to mention the time and energy.
In addition, social networking offers similar benefits to traditional offline marketing. In addition, it promotes all benefits to a whole new level. Transactions and communication are fast, easy, and very expensive!
The telecommunications market has many advantages. These are just a few, and you should develop a social media marketing strategy that will ensure the success of your multi-level marketing business.
Communication market, will it bring results for my business?
It is clear that social media has grown dramatically in the last few years and that with over 800 million active users, the number of Facebook users is almost double that of the entire United States!
Its growth has become astronomical and today, millions of people are sending more personal and business information online than ever before. It happens at lightning speed with thousands of posts, tweets and uploads that occur every hour.
A recent study by the Australian Interactive Media Industry Association (AIMIA) commissioned by Sensis Pty Ltd (May 2011, p. 10) shows that “62% of Australian Internet users use various social networking sites, many visiting daily and at least a few times a week. “Not surprisingly, with millions of potential customers from around the world using these sites, every day, many businesses have decided to incorporate social media marketing into their marketing mix. However it is also important to gain an understanding of how these sites are used and what is involved in maintaining or providing your business presence on these sites. Your online footprint can last a long time so don’t underestimate how this might affect your product’s visibility in the market place. Spend some time thinking about whether social media is right for your business.
1. Seek first to understand – It is very important that you understand the basics of how social media works and how it is used. What do people and businesses do with communication? What are the results? Some of you may be thinking, how do I do this? Maybe you can consider trying it yourself by setting up your account, then testing some of the features, or getting a trusted friend to show you his account and guide you. Alternatively there are a lot of resources and ‘how to’ do ‘things online about social media, so you can search on Google or YouTube for a specific topic of interest and watch video tutorials to be notified.
2. Understand Your Purpose – What is your purpose in using social media? What do you hope to gain from your business by using it? It is very important that you indicate your intention to get involved in social media (or another marketing function for that matter). You need to find out why you are participating. What do you expect to achieve? Do you just want to build brand awareness, engage with your customers or identify new marketing opportunities? Remember to be realistic about what you believe you can achieve.
3. If you decide to participate in social media, which sites are best for you? – Of the many social networking sites available, which ones are best for your business? Think about where your target audience can meet online, and think about the time and resources you will be able to commit to maintaining and managing your site’s presence. Which is best for you? You may find that some are better than others.
4. Quality content – If you decide that social media is right for your business, carefully consider the amount and quality of information you want to share in the online field. Keep in mind that it will probably stay there for a long time, so you need to make sure that accurate and reliable information is important to your target audience. It’s got to be right, or else people can’t read it.
There are many reasons to engage in social media including:
• Appreciation. Many accounts on various social networking sites are free to set up.
• More international audience.
• Allows you to get feedback in real time and connect with customers in real time.
• Provides your business with an additional marketing channel, to raise awareness of your product, product or organization.
However, social media presents other barriers to businesses that need to be balanced:
Time and Resources – you should be willing to donate the time needed to come up with new content. It is therefore important to make sure that you have the time and resources to effectively manage your social media presence.
Offering Product Management – Provides some control over your marketing efforts and best practices for your product to your target audience. They will have the power to comment on posts or other content and you need to be prepared for positive and negative comments. However, even if you do not own a company Facebook page, it is important to remember that nothing can stop customers from posting comments on their blogs or other social media platforms about your products and services.
ROI Measurement – The introduction of web tracking tools and analytics also brought the ability to easily measure the success of specific online marketing and advertising campaigns. However the status of social media means that you may not always be able to see the results of your campaign right away. Your communication efforts may allow your customers to ask more questions or continue to engage with your product or product, but like other relationships building activities, it takes time to build brand loyalty and resell, your communications activities will not have immediate impact on sales that can easily be measured, there may be shortcomings.
How are social media used?
When it comes to consumer acceptance, the growth of social networking has become a reality, but as more research is done on site use and consumer behavior, we are beginning to gain a greater understanding of the types of services and transactions people do when visiting social media sites. Interestingly, the top three reasons cited in the Sensis Social Media Report for using a social networking site are:
1. Find friends and family.
2. Sharing photos and videos.
3. Coordinating teams and other shared activities.
The results of the Sensis Social Media report, Sensis Pty Ltd (May 2011, page 18) were based on responses from 490 Australian telephone operators who indicated that they were using social networking sites such as Facebook and Twitter. As we can see from the results of these research, people are still making extensive use of these sites for the basic reason that they were created. I.e. Connecting with the “community” with their network of family, friends, or peer group. I’m not suggesting that we ignore the fact that 15% of respondents indicated that they use social networking sites to find out about certain products or businesses, or that there are some excellent lessons when effective social media campaigns are launched through Facebook or Twitter, but I think it’s important to keep things simple we should also understand that like traditional forms of marketing and advertising, social media marketing requirements are the key to any successful campaign. We need to keep in mind that many of the same rules apply online as they do offline.
Further research findings suggest that it is still common for a consumer to look at a company’s website when making a purchase decision, rather than following pages and that the company’s website provides an influential source of information. “It seems that only a third of respondents admitted to being influenced by their decision to buy through fan pages while about half said they looked at corporate websites instead.”
It looks like social media is on the verge of collapse, and the transition to Web 2.0 and the Internet will continue to emerge, the way we communicate and do business. There are clear indications that consumers have now been given more power to use the online sphere to express their concerns, preferences and needs. This makes it even more important for businesses to find ways to respond to this combination of customer relationships in order to take advantage of these markets and opportunities.
The traditional marketing model was to get as many eyeballs into your product or service as possible and hopefully a percentage of customers buy. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc. Examples of these traditional advertising methods. These traditional forms of marketing are no longer viable as many consumers are blind to sending ‘one-way’ messages. The message has been skipped and people no longer trust the advertisers. A recent study found that only 14% of people trust ads while 76% trust consumer recommendations. Therefore, many retailers are beginning to look for alternatives to potential buyers.
Internet marketing was initially made popular by using Websites and optimizing those sites using Search Engine Optimization (SEO) techniques. While there is still an important strategy, SEO has been updated with Web 2.0 strategies, such as social media marketing. Social media marketing is when companies use Web 2.0 platforms, such as blogs, social networking sites (such as Facebook, Google+, Foursquare, Twitter, and YouTube) and other online advertising tools appear. The advantage of web 2.0 platforms compared to traditional advertising methods, as well as traditional website marketing, is that it involves ‘two-way communication’, in which users are empowered to create content and businesses are encouraged to communicate with their people.