Former DDB Hong Kong chief joins Mindshare | Media | Marketing campaign Asia


Irene Tsui, previously MD of DDB Group Hong Kong, is becoming a member of Mindshare Hong Kong in the identical position.

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The appointment is efficient March 7. Tsui will report back to Caroline Chan, CEO of GroupM Hong Kong, and Helen McRae, CEO of Mindshare Asia Pacific.

Mindshare appointed Maggie Tong as Hong Kong MD just over a year ago. She joined following 9 years with Wunderman Thompson. Marketing campaign Asia-Pacific has reached out to Mindshare about Tong’s standing.

Tsui was appointed co-MD at DDB Hong Kong in April 2018 and left early final yr. The company didn’t change her within the position, splitting her duties amongst the administration staff.

Chan mentioned Tsui’s “large expertise in working with blue-chip entrepreneurs giving holistic enterprise options…will lead Mindshare to a brand new stage of success”.

“We’re thrilled to have been capable of entice Irene again to the workforce, and her enthusiasm and give attention to expertise and development might be an amazing energizing drive for Mindshare in Hong Kong,” McRae mentioned.


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