Discover the Spikes Asia x Marketing campaign digital pageant playground | Promoting | Marketing campaign Asia


As Spikes Asia x Marketing campaign opens its digital doorways tomorrow, festival-goers, who can attend for free, shall be in for a very new expertise, due to a brand new on-line occasion area developed by artistic consultancy company Happiness Saigon. The area is sort of a digital lounge, an ideal place to hang around in-between talks, which compliments the official Spikes programme. The area shall be open through the entirety of the occasion. 

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What can Spikes attendees count on? An entire lot. Watch the above video to information you thru the sign-up course of and see the enjoyable options. As soon as you have signed in, chosen your avatar and brought the short tutorial, you are prepared to fulfill up, get impressed by business professionals and discover.

The gamified expertise is constructed round an arcade theme, so it’s going to really feel to members as if they’re taking part in an arcade sport, however with interactivity and social options built-in.

Welcome Corridor

On getting into, event-goers will move by Asian street-food distributors to enter the welcome corridor, with greetings in lots of APAC languages to underscore the regional nature of the occasion. 

The area has two essential halls, A and B. Corridor A is will host speaker classes the place members can meet the audio system after which observe up on what they’ve heard with non-public conversations. Each halls may have breakout rooms for personal conversations, arcades to play video games and cafes to collect.

Corridor B shall be a bit extra social with a wellness room to chill out in and even can do some yoga with yoga movies. There are additionally hidden rooms and varied ‘Easter eggs’ hidden all through for customers to find, in addition to deliberate scavenger hunts for prizes. 

Cafe and arcade

Constructed on the Collect platform, the area will enable customers to have full conversations with others utilizing their cameras and audio or by way of chat. Customers may work together with shared media like linked movies, pictures, music playlists and notes. Explorers may click on to work together with video games and objects within the area, and the Spikes Asia shortlists shall be obtainable to view within the Winners Gallery. Extra assist and knowledge on what to do is accessible on the data kiosk. 

Lien Sterkens, head of content material at Happiness Saigon, says constructing within the extras and crafting the ending touches are the true problem to distinguish the area, but it surely was vital to take action to separate the expertise from merely an offline occasion logging on. 

“Our greatest problem and purpose was to make this area worthwhile and never simply be one other metaverse for the sake of getting the metaverse. That is one thing we actually really feel strongly about,” she says. 

“We wished to make it an expertise the place you possibly can deep dive a bit additional and do issues that add onto an offline occasion. We wished to raise it a bit extra, and actually use the platform to its limits to what it may well may give us.”

Whereas manufacturers are nonetheless within the means of testing out the metaverse, Happiness Saigon account director Alexandrew Lorgeron says taking part in digital experimentation collectively will assist manufacturers take into consideration what else they will do. “It is crucial to share this new artistic strategy to encourage and push individuals to consider it,” he says. 

About Spikes Asia x Marketing campaign

The digital pageant is Asia Pacific’s main occasion for the artistic group, getting down to make artistic work efficient and encourage the subsequent technology of cutting-edge concepts in creativity, effectiveness and know-how.

This 12 months’s audio system are a number of the business’s most recognised stalwarts. Audio system taking to the digital stage this 12 months embrace P&G’s Chief Model Officer, Marc Pritchard, Francis Flores, Jollibee’s international CMO, Valerie Madon, chief artistic officer APAC at VMLY&R, Mainak Dhar, vice chairman and managing director for India and South Asia at Kimberly-Clark, and BBDO Guerrero’s chairman and CCO, David Guerrero.

A full listing of classes and audio system will be discovered here.

Tickets to attend are free. attendees can register here.


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