Schibsted: new automation instruments streamline print and audio manufacturing

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In 2020, the Swedish writer determined to simplify its newspapers’ print structure course of by investing in new expertise. The corporate partnered with a Norwegian start-up Aptoma, and over the following yr and a half labored to combine their merchandise into Schibsted Media Platform, the companywide CMS.

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The automation options are actually in use at six of the writer’s newspapers, with spectacular outcomes. At Aftenposten, 80% of print pages are actually produced utilizing the automated workflow. At Bergens Tidende, Norway’s largest newspaper exterior Oslo, the print structure design workflow is now totally automated.

Because of the efficiencies stemming from the brand new course of, the identical work can now be completed by fewer individuals, stated Fredric Karén, SVP Editorial (digital transformation) at Schibsted. For instance, Bergens Tidende’s print desk has shrunk from eight to 3 individuals.

Karén joined WAN-IFRA’s current digital Newsroom Summit to current new automation options at Schibsted, and to debate what advantages the writer seeks from automation.

The recording of the total presentation is offered beneath this text.
Internet-based software to streamline structure course of
The brand new options that Schibsted built-in into their CMS have simplified the writer’s tech stack, Karén stated: as an alternative of getting separate tech for the web site and paper, the identical software is used for each outputs.

Regarding print design, the web-based software makes use of AI to evaluate the weather which might be chosen for a web page, such because the size of…

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